GIORGIO ARMANI Icon
Digital Experience & Eyewear Social Advertising Campaign
A full multi-platform & omnichannel STORY OF STYLE exploring the inspirations behind the Icon Eyewear Collection.
Browsing an exclusive Virtual Experience with special contents, videos, interviews, sketches, advertising campaigns.
Discovering the Eyewear Collection in detail and having the possibility of a Virtual Try On of the product and a direct link to ecommerce.
Art Direction: lilli bertoni & simone sanfratello
Production: lillisimone
