A multi-platform & omnichannel STORY OF STYLE.
Shop Windows decoration and in store Animation introducing the new Giorgio Armani Icon Eyewear Collection with physical product presentation and metaverso virtual VR experience .
The design project is part of the omichannell strategy including Virtual Experiences, Web Pages, Mobile and Social Activations, Shop Windows Animations & Pop Up Stores.
More activities including digital and phisical touchpoints will come during the year.
Art Direction & Design: lilli bertoni & simone sanfratello
