A multi-platform & omnichannel STORY OF STYLE.
Worldwide Pop Up Animation introducing the new Giorgio Armani Icon Eyewear Collection with physical product presentation and private view boxes interactive application for virtual try on and social engagement.
The design project is part of the omichannell strategy including Virtual Experiences, Web Pages, Mobile and Social Activations, Shop Windows Animations & Pop Up Stores.
More activities including digital and phisical touchpoints will come during the year.
Art Direction & Design: lilli bertoni & simone sanfratello
Production: lillisimone
