Project Details
DoDo Jewels 25 Years Celebrations
To celebrate the 25th anniversary of DoDo Jewels and to launch the new Mini Icons collection, we focused our research on The Egg as the most iconic element for the brand. A Celebration of the Origins.
Everything started in Mauritius Island with its plant and animal life, skies, clouds, rainbows in pastel and bright gradient colors that could represent the scenography for the Egg’s glorification.
Light, Fun, Luxury, Hand Crafted. An ecosystem of values drove us in the creative and design process.
Many precious eggs that “hatch” in every window in the world.
The Iconic DoDo Egg, becomes the new eyecatching Jewellery collection display.
Handmade to reproduce the natural irregularity that is created when the egg breaks. The upper part, thanks to a particular paint, gives a tactile sensation similar to that of a real egg. The lower part has been chromed to obtain the gold effect.
The lighting, placed inside each shell, has been designed to enhance the new creations.
In the background, the Seven colored earths of Mauritius, Dodo’s homeland.
The concept has been declined to all DoDo stores, from those with minimal set up space to the Milan C.so Matteotti Flagship store window.
New Dodo 25 Anniversary Shop Windows Animation
Kering Group